Front pitch deck teardown
“All your company’s external communication in one collaborative inbox.”
The gold standard of “founder publishes her own deck.” Mathilde Collin shared both Front’s Series A and Series B decks on Medium with on-the-record commentary on what worked — the Series A deck reportedly passed two million views. The Series B raise is the stuff of legend: ~10 term sheets in roughly a week.
Collin’s posts narrate the decks but don’t enumerate every slide in order; these are the documented sections and metrics.
Say what you do in the first sentence
Front’s decks open by stating, flatly, what the company is — no mystery-box build-up. When an investor knows the category in five seconds, every later slide lands in context instead of fighting confusion.
Net-negative churn is the metric that sells SaaS
The deck leads with retention quality, not vanity growth. Showing that existing customers expand faster than any churn is the single most convincing slide a SaaS founder can show — it implies the business compounds on its own.
A fast, contested raise is itself the pitch
Timeboxing the Series B and running it as a tight process produced competitive tension — and ~10 offers. The lesson isn’t “be famous”; it’s that a disciplined, well-prepared process signals exactly the operator investors want to back.
Open with one plain sentence of what you do, then lead with the quality of your retention — not just the size of your growth.